Information about the article

Article type:
Original article

Index UDK: 316

Year, Volume, Number:
2025, Vol. 13, № 3 (51)

Pages: 108-120

Artificial intelligence as a phenomenon of modern social development (sociological aspect)

Anna Yu. Piterova
Candidate of Historical Sciences, Associate Professor, Associate Professor of the Department of Philosophy and Social Communications, Penza State University, 40 Krasnaya street, Penza, 440026, Russia, press_centr_pnz@bk.ru
ORCID: https://orcid.org/0009-0007-4908-5219

EDN: PCSJQH
DOI: 10.21685/2307-9525-2025-13-3-11

Category: SOCIAL STRUCTURE, SOCIAL INSTITUTIONS AND PROCESSES

For citation:
Piterova A.Yu. Artificial intelligence as a phenomenon of modern social development (sociological aspect). Elektronnyy nauchnyy zhurnal "Nauka. Obshchestvo. Gosudarstvo" = Electronic scientific journal "Science. Society. State". 2025;13(3):108–120. (In Russ.). doi: 10.21685/2307-9525-2025-13-3-11

...................................

Received: 16.06.2025

Accepted: 30.07.2025
.......................................

Open access

Abstract
Background. The rapid development of computer technologies, including artificial intelligence, which has significant potential, is currently an obvious fact. However, in the context of social and ethical-legal uncertainty, these technologies pose new challenges and raise important ethical issues related to the future of human society and its prospects for further development. This article analyzes artificial intelligence as a phenomenon characteristic of the current level of information technology development. It examines the priority areas where artificial intelligence is successfully applied. The article also provides an analysis of the main limitations associated with the use of these technologies. The purpose of this study is to examine the current state of development of artificial intelligence technologies and their application in various fields. Materials and methods. To achieve this goal, a secondary analysis of the situation in areas related to artificial intelligence technologies was conducted. The results of Russian Public Opinion Research Centre (VCIOM) studies, the annual Ipsos AI Monitor report by Ipsos Comcon, and a number of expert opinions were analyzed. Analytical, classification, and systemic approaches were used as theoretical methods. Results. The key features, advantages, and risks of using AI technologies in professional activities and people's daily lives have been identified. There is a mixed attitude towards artificial intelligence due to a lack of knowledge about it and other factors. Conclusions. The possibilities of artificial intelligence are attracting the interest of both specialists in many fields and ordinary Internet users. However, only a competent approach to the use of these technologies will contribute to their further spread and improvement, provided that sufficient levels of control are ensured.

Keywords
artificial intelligence, neural networks, social communications, information technologies, media

References

1. Tsvyk V.A., Tsvyk I.V., Tsvyk G.I. Artificial intelligence in modern society: steps, challenges, and strategies. Vestnik RUDN. Seriia: Filosofiia = RUDN University Bulletin. Series: Philosophy. 2024;28(2):589–600. (In Russ.). doi: 10.22363/2313-2302-2024-28-2-589-600

2. Dallakyan K.A. Technosocial inequality in the digital age. Vestnik Moskovskogo universiteta. Seriia 18, Sotsiologiia i politologiia = Bulletin of Moscow University. Series 18, Sociology and Political Science. 2020;26(1):82–96. (In Russ.). doi: 10.24290/1029-3736-2020-26-1-82-96

3. Isaeva K.V. Periodization of Technological Development of Society. Electronic and Digital Civilization. Vestnik Moskovskogo universiteta. Seriia 18, Sotsiologiia i politologiia = Bulletin of Moscow University. Series 18, Sociology and Political Science. 2022;28(4):139–157. (In Russ.). doi: 10.24290/1029-3736-2022-28-4-139-157

4. Gavrilenko O.V. Social technologies in the era of «surveillance capitalism»: digitalization and the power of algorithms. Vestnik Moskovskogo universiteta. Seriia 18, Sotsiologiia i politologiia = Bulletin of Moscow University. Series 18, Sociology and Political Science. 2023;29(3):145–165. (In Russ.). doi: 10.24290/1029-3736-2023-29-3-145-165

5. Durnev A.D. Event in the digital age: status of an actor. Vestnik Permskogo universiteta. Filosofiia. Psikhologiia. Sotsiologiia = Bulletin of Perm University. Philosophy. Psychology. Sociology. 2024;(3):328–339. (In Russ.). doi: 10.17072/2078-7898/2024-3-328-339

6. Gabrielyan O.A. On the fundamental (im)possibility of strong artificial intelligence. Vestnik Permskogo universiteta. Filosofiia. Psikhologiia. Sotsiologiia = Bulletin of Perm University. Philosophy. Psychology. Sociology. 2024;(3):351–361. (In Russ.). doi: 10.17072/2078-7898/2024-3-351-361

7. Osipova N.G. Digitalization of social reality: key discussions. Vestnik Moskovskogo universiteta. Seriia 18, Sotsiologiia i politologiia = Bulletin of Moscow University. Series 18, Sociology and Political Science. 2022;(3):7–27. (In Russ.). doi: 10.24290/1029-3736-2022-28-3-9-42

8. Biricheva E.V. Artificial intelligence systems and the problem of experience. Vestnik Permskogo universiteta. Filosofiia. Psikhologiia. Sotsiologiia = Bulletin of Perm University. Philosophy. Psychology. Sociology. 2024;(3):317–327. (In Russ.). doi: 10.17072/2078-7898/2024-3-317-327

9. Algalieva G.S., Shalkarbek A. Artificial intelligence as a transformation factor in PR, marketing, and the media space. Rossiiskaia shkola sviazei s obshchestvennost'iu = Russian school of public relations. 2024;(33):10–27. (In Russ.). doi: 10.24412/2949-2513-2023-33-10-27

10. Shafir T.V. Artificial Intelligence as a Tool for Transforming Social Processes in Russia. Vestnik Prikamskogo sotsial'nogo institute = Bulletin of the Prikamsky Social Institute. 2025;(1):151–157. (In Russ.).

11. Zhukov D.A., Kolyada D.A., Vонарkh Yu.S. Artificial intelligence and big data: issues. Vestnik nauki = Bulletin of Science. 2025;(4):384–393. (In Russ.).

12. Nerenz D.V. The specifics of using artificial intelligence in the modern media space. Litera = Litera. 2024;(8):186–198. (In Russ.). doi: 10.25136/2409-8698.2024.8.44025

13. Vyachistov V.M., Shafazhinskaya N.E. The impact of information and communication technologies and artificial intelligence on cognitive functions. Vestnik Moskovskogo gosudarstvennogo universiteta tekhnologiy i upravleniya imeni K.G. Razumovskogo (Pervyy kazachiy universitet). Seriya prikladnykh nauchnykh distsiplin = Bulletin of the Moscow State University of Technology and Management named after K.G. Razumovsky (First Cossack University). A series of applied scientific disciplines. 2024;(1):96–108. (In Russ.).

14. Bylevsky, P.G. Philosophical and cultural analysis of trust in artificial intelligence technologies. Vestnik Kemerovskogo gosudarstvennogo universiteta kul'tury i iskusstv = Bulletin of the Kemerovo State University of Culture and Arts. 2024;(68):65–77. (In Russ.). doi: 10.31773/2078-1768-2024-68-65-77

15. Molchanova G.G. Artificial intelligence as a challenge and a problem (analytical review). Vestnik Moskovskogo universiteta. Seriia 19, Lingvistika i mezhkul'turnaia kommunikatsiia. = Bulletin of Moscow University. Series 19, Linguistics and Intercultural Communication. 2024;(2):9–17. (In Russ.). doi: 10.55959/MSU-2074-1588-19-27-2-1

16. Lukina M.M., Zamkov A.V., Krasheninnikova M.A., and Kulchitskaya D.Yu. Artificial intelligence in russian media and journalism: a discussion on ethical codification. Voprosy teorii i praktiki zhurnalistiki = Questions of the theory and practice of journalism. 2022;(4):680–694. (In Russ.). doi: 10.17150/2308-6203.2022.11(4).680-694

17. Glazova L.I., Luzgina A.D., Pugachevsky A., Kochetova A.N. Artificial intelligence as an effective communication tool. Rossiiskaia shkola sviazei s obshchestvennost'iu = Russian school of public relations. 2024;(33):48–65. (In Russ.). doi: 10.24412/2949-2513-2023-33-48-65

18. Annenkova A.V. Artificial intelligence and neural networks in the advertising industry: a new trend in automation and symbiotic coexistence of humans and technical innovations. Mezhdunarodnyi nauchno-issledovatel'skii zhurnal = International Scientific Research Journal. 2024;(10):1–8. (In Russ.). doi: 10.60797/IRJ.2024.148.49

19. Myzrova K. A., Rozhkova E. V., Tumanov E. V., Vladislavskaya V. A. Features of applying artificial intelligence in creative industries. Kreativnaia ekonomika = Creative economy. 2025;19(2):303–320. (In Russ.). doi: 10.18334/ce.19.2.122571

20. Rubtsova N.V. Neural networks in media: opportunities, challenges, and prospects for future media specialists. Voprosy teorii i praktiki zhurnalistiki = Questions of the theory and practice of journalism. 2024;13(1):156–171. (In Russ.). doi: 10.17150/2308-6203.2024.13(1).156-171

21. Davydov S.G., Zamkov A.V., Krasheninnikova M.A., Lukina M.M. The use of artificial intelligence technologies in russian media and journalism. Vestnik Moskovskogo universiteta. Seriia 10, Zhurnalistika = Bulletin of Moscow University. Series 10, Journalism. 2023;(5):3–21. (In Russ.). doi: 10.30547/vestnik.journ.5.2023.321

22. Shomova S.A. You, Me, and Alice: how we get along with artificial intelligence. Vestnik Moskovskogo universiteta. Seriia 10, Zhurnalistika = Bulletin of Moscow University. Series 10, Journalism. 2024;(3):186–207. (In Russ.). doi: 10.30547/vestnik.journ.3.2024.186207

Дата создания: 22.09.2025 12:08
Дата обновления: 22.09.2025 18:29